Posture: The Good, The Bad and The…Evidence
If I said to you what would you consider “bad” posture, I imagine you might tell me sitting or standing in a slouched position. If
16 April 2025
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A successful Pilates career requires more than just teaching classes. It’s about creating a sustainable practice that grows and evolves with both your personal development and the needs of your clients. Whether you’re just starting out or aiming to expand your client base, the key to building a long-lasting Pilates business lies in strategy, passion, and ongoing growth. Here are five top tips to ensure your Pilates practice thrives for years to come:
A personal connection with your clients is essential for building loyalty and growing your Pilates Teaching practice. The best Pilates instructors take a “servant” leadership approach, where they put their clients’ needs at the forefront and create classes that genuinely address their goals, whether it’s staying healthy in older age, recovering from an injury, or building strength after back pain. Take time to listen to feedback and make it a priority to engage with your clients regularly.
Utilising personal communication channels that your clients prefer – whether that’s email, text, or social media – is an excellent way to stay connected. By showing you truly care about their progress and well-being, you’ll foster strong relationships that keep them coming back and encourage word-of-mouth referrals.
A successful instructor is one who is passionate about what they teach. The SHP Dynamic Pilates method was born out of my own love for the practice, with a desire to teach something that kept me engaged day in and day out, year after year. Pilates, combined with elements of yoga and barre, became a powerful and energizing fitness routine that helped me regain strength after pregnancy and build resilience as I headed into perimenopause.
If you’re passionate about helping people recover from injury, you could specialise in rehabilitation Pilates classes. If pre- and postnatal care is where your heart lies, you might want to focus on those areas. Whatever your passion, lean into it! When you teach what excites you, your enthusiasm will shine through, making your classes more engaging and motivating for your clients. A genuine passion for your subject matter will ensure that you stay motivated and continue growing both personally and professionally.
The fitness industry is ever-evolving, and staying ahead of the curve is essential. That’s why continuing professional development (CPD) is crucial for your career. At SHP, we understand how isolating it can feel to navigate the fast-paced world of health and fitness on your own. That’s why our physiotherapist-led, evidence-based Dynamic Pilates Teacher Training programme prioritises giving instructors the tools they need to feel confident in their practice and working in the industry.
Beyond your initial certification, SHP offers ongoing support through our SHP Dynamic Pilates Affiliate Membership. This membership provides access to a vibrant community of like-minded instructors where you can share ideas, brainstorm new concepts, and gain inspiration. You’ll also benefit from high-quality, affordable CPD resources and in-person CPD sessions that keep you up-to-date with the latest developments in the Pilates world. With the support of experienced physiotherapist instructors on hand, you’ll always feel empowered to grow your practice with confidence.
When starting out, it’s easy to feel isolated. But rather than viewing other Pilates instructors as competition, seek out opportunities for collaboration and networking. Building relationships with fellow instructors in your local community can provide you with valuable insights into what works and what doesn’t. You can share local knowledge, discover new teaching methods, and even collaborate on events or workshops that benefit everyone.
By joining the SHP Affiliate Membership, you gain access to a supportive network of instructors who are on a similar journey. It’s a great way to stay connected, share experiences, and receive support as you grow your Pilates business.
Social media can be a powerful tool for growing your Pilates business and reaching potential clients. Platforms like Instagram, Facebook, and YouTube allow you to showcase your expertise, engage with your community, and expand your reach. Consider offering virtual classes or creating on-demand digital Pilates content to make your services accessible to a wider audience.
Be consistent in your social media presence, keeping your content fresh and relevant. Update outdated posts, highlight client success stories, and showcase images that truly represent your Pilates teaching style. Don’t forget to include your Pilates credentials, such as the SHP Dynamic Pilates logos – the fully certified logo for those who’ve completed the foundational training, and the affiliate logo for those who have joined our membership. This builds trust and establishes your authority within the Pilates community.
At SHP, we’re committed to supporting you on every step of your journey, helping you turn your passion for Pilates into a long-lasting, successful career.
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